Top 5 effective SEO Tips for Magento 2 eCommerce website

Magento is an open source eCommerce platform. The global uses of Magento 2 increasing day by day due to its innovative and extensive features. You can grow your sales conversion by using Magento 2  built-in SEO features. For make your eCommerce website SEO friendly you need to do attention following SEO tips:

1. Avoid duplicate content issue:

The duplicate content issue arise for product filtering, product sorting, pagination, same product in different categories and variation of the same product. Lots of people face duplicate content issue for misconfiguration of Magento 2 settings.

To get release from it, you can use canonical tag. On the Admin sidebar, go to Stores > Configuration > Catalog > Catalog and on the right side go to Search Engine Optimization section and set both Use Canonical Link Meta Tag For Categories and Use Canonical Link Meta Tag For Products to Yes. Finally save the configuration.

duplicate content configuration

2. Avoid duplicate meta title and description:

Duplicate meta title and description rank down your Magento 2 website. It is very important to rank your website make sure you have unique meta title and meta description for every category, product and CMS pages. You need to keep meta title length 50 – 60 characters maximum and meta description 150-260 characters maximum.

Add meta title and description for a product: On the Admin sidebar, go to Catalog > Products > Choose a product and go to Search Engine Optimization section. Then fill unique meta title and description relevant to this product.

product seo

Add meta title and description for a category: On the Admin sidebar, go to Catalog > Categories  > Choose a category and go to Search Engine Optimization section. Then fill unique meta title and meta description relevant to this category.

Add meta title and description for a content page: On the Admin sidebar, go to Content > Pages > Choose a page and go to Search Engine Optimization section. Then fill unique meta title and meta description relevant to this content page.

3. Make SEO friendly website URLs:

In accordance with SEO guidelines, every URL should be unique, static and well optimized. Keep URL structure for category and product page looks like following:

  • Category page: siteurl/category
  • Sub category page: siteurl/category/sub-category
  • Product page: siteurl/sub-category/product-name

Do not use any special character in url.

Take a look following steps to make your website URL SEO friendly.

Step-1: On the Admin sidebar, go to Stores > Configuration > General > Web and go to Search Engine Optimization section. Then set Use Web Server Rewrites to Yes.

URL format

Step-2: On the Admin sidebar, go to Stores > Configuration > Catalog > Catalog and on the right side go to Search Engine Optimization section. Set the following settings:

  • Product URL Suffix : blank
  • Category URL Suffix : blank
  • Use Categories Path for Product URLs: Yes

magento 2 global seo configuration

Step-3: Save Configuration and refresh Magento cache.

4. Make your ecommerce website faster:

Slow page loading speed may down your business. You will lose both visitor and ranking. You can analyze and optimize your website using Google PageSpeed tools or GTmetrix website.

5. Product Images Optimization:

Do not forget to optimize your product image. It is very important to have proper alt text for all images that are describe about the image. Do not stuffing your keyword in image alt text and keep image name informative, eg: yoga-straps.jpg

For optimize Magento 2 product image: On the Admin sidebar, go to Catalog > Products > Choose a product and go to Images And Videos section. Then select image and fill Alt text.

product image configuration

There have covered top 5 effective SEO tips those are help you to get higher ranking in Google SERPS. So if you struggling about your website ranking do not late for implement them.

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